Ridder Equoi

Kruf, J.P. (2017). Equoi ©

“Ik ben Equoi. Vandaag ben ik ridder en verdedig ik de goede zaak van democratie. Ik sta voor besturen (Governance) in verbinding (Connect).”

Going Green

Kruf, J.P. (2019) Going Green [Fine art print]. Breda: Governance Connect.

For those who just made the turn to ‘going green’. Ready, set, go with our new mascot: Eqoui. It is inspired by the pawn, the lowest and at the same time the most honourable ranked piece on the chessboard, at least in my personal view. My father taught me: “We are all equal, but sometimes do have different responsibilities. Equal we are.” My mother added to that: “You are not more than any other.” So here I am, Equoi, the pawn that is going green.

Pantone Color of the Year 2017 – a symbolic color selection, a color snapshot of what The Pantone Color Institute sees taking place in our global culture that serves as an expression of a mood and an attitude – is Pantone® Greenery 15-0343. It underlines our chosen green path :

“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”




Kruf, J.P. (2018). Equoi.

Ontstaan vanuit de pion op de velden van het klassieke schaakspel. Groot geworden gedurende de duizenden jaren sinds het bestaan van het spel, tussen de zwaargewichten toren, loper, paard, koningin en koning. Maar altijd zichzelf gebleven. Gewoon ook, zonder kapsones. Bijzonder: hij heeft zichzelf opnieuw uitgevonden.

Hij is voorzien van een slimme set sensoren en daarmee in staat als Environmental eXpert om stemmingen te meten, sferen op te nemen en de toestand van het milieu te registreren. Een slimme pion dus, Equoi•X. Deze is voor kleinzoon Sam met alle adviezen die een grootvader zijn kleinzoon kan geven. Future-proof so to speak.